26 Feb Visuals Receive 94% More Views
Content marketing is more valuable than ever and heavily invested companies are seeing huge returns. The good news is that regardless of your size or available resources, there are targeted strategies available to you. Content marketing can be scaled according to your needs and options exist for every budget. If you want further proof that content marketing works, just consider the following statistics as curated by Kapost.com.
- 82 percent of B2C marketers and 95 percent of B2B enterprise marketers use content marketing.
- 78 percent of CMOs believe custom content is the future of the marketing industry.
- Only 12 percent of companies ignore content in their marketing efforts.
- Despite the fact that content is proven to be valuable, only 32 percent of marketers believe they’re executing an effective strategy.
- 94 percent of content with visuals receive more views.
It’s the last statistic that’s so alarming, yet incredibly promising. It means that 2 out of 3 companies aren’t maximizing their potential. Is your company part of that cohort?
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